
How Vapes Can “Cleverly” Leverage Emotional Value for a Sustainable Future
In the growing vape market, emotional value is becoming a key factor for brand success. This article explores how, through thoughtful design and branding strategies, vapes can be transformed from simple nicotine substitutes into emotional regulation tools. By focusing on product experience, brand emotional layers, and user relationships, vapes can help users manage emotions, reduce stress, and relax, while promoting healthy usage patterns and creating sustainable brand loyalty. A responsible vapes brand can leverage emotional value to truly empower users and promote healthier lifestyles.